A national online distribution strategy for visitor experiences in the Republic of Ireland

Fáilte Ireland, the tourism development authority for the Republic of Ireland, will shortly be publishing a national online distribution strategy for visitor experiences (tours, attractions and events).  This has been produced by TEAM and its partner, Creative Tourist Consults (CTC), based on a programme of research and consultation.  The report sets out an overall strategic approach, designed to “...enable consumers to discover and book Irish experiences through the channels that are most convenient for them and that offer them the best value — while helping the Irish experiences sector to operate more efficiently and to grow.”, together with a three-part action plan, focused initially on engagement, education and support for experience suppliers.  The objective is to ensure that every supplier has the booking and operational management solution that will best need their needs, enabling distribution through their own direct sales mechanisms and through the most cost-effective intermediary channels.