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By Foo Yun Chee

BRUSSELS, December 17 (Reuters) - Alphabet's Google won EU antitrust approving on Thursday for its $2.1 zillion call for Fitbit later on agreeing restrictions on how it leave function customers' health akin data.

The take had triggered critique from privacy advocates on both sides of the Atlantic, consumer organisations and Google rivals more or less the company's grocery store big businessman and the habituate of people's wellness data in targeted advertisement.

Fitbit, erstwhile the loss leader in the habiliment devices market, has disoriented marketplace portion to Apple, Xiaomi, Samsung and Huawei in recent geezerhood.

The European Perpetration aforementioned it had in agreement concessions with Google, valid for 10 years with the possibleness of another 10-year extension, addressing contention concerns, confirmatory a Reuters chronicle in Oct.

Google testament entrepot Fitbit user information severally from Google information used for advertising, and volition non habituate data from Fitbit and former habiliment devices for Google Ads.



Users pot decide whether to storage their health information in their Google or Fitbit invoice.

The technical school behemoth will uphold access code to users' health and fittingness information to software program applications through with Fitbit World Wide Web API software, without charging for access code and discipline to exploiter consent.

It testament uphold to supply a loose API software package licence for center functionalities to Humanoid device makers, allowing their gadgets to work with Android smartphones.

Google said: "We believe this deal will spur innovation in wearable devices and enable us to build products that help people lead healthier lives." (Reportage by Foo Yun Chee; Redaction by Elaine Hardcastle)




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