The main aim of the European Master in Tourism Management (EMTM) is to prepare future professionals who will embrace responsibility in tourism institutions making sustainable and effective decisions. EMTM provides students with an integrated knowledge of the dynamics of tourism development, sustainable management, the role of cultural diversity, innovation, and governance in tourism and provides training for future researchers in the field of tourism management. 

The EMTM is a two-year world-class integrated program promoted and tailor-made by three university partners: The University of Girona, the University of Southern Denmark, and the University of Ljubljana. It is labelled Erasmus Mundus Joint Master Degree, and it aims to provide students with a holistic and integrated understanding of the challenges and the dynamics of the tourism industry within the framework of sustainability. Students chosen from all over the world follow a mandatory mobility scheme. At the end of it, they are prepared to become responsible future practitioners and decision-makers of tourism.