To meet the world’s needs of analytical insight and research regarding the trends and situations in Asian tourism, the Global Tourism Economy Research Centre was established in Macao in 2011. As an independent, non-profit international research organization, the GTERC has a special purview on travel and tourism development in Asia. The Centre is strategically based in Macao, a key city in the Greater Bay Area, with a flourishing tourism industry that is boosting its international competitiveness to become a World Centre of Tourism and Leisure.