IPK International is a tourism consultancy specialized in travel research, tourism marketing and tourism Masterplanning and counts among the leading tourism consultancies worldwide. For more than 200 clients from the private and public sector in over 50 countries around the globe, IPK has successfully completed more than 1,000 customized tourism studies, marketing plans and masterplans over the past 45 years. Apart from tailored studies, IPK also conducts the World Travel Monitor®, the world’s most comprehensive tourism database on European, Arabian, Asian, North and South American outbound travel behavior covering more than 90% of the international travel demand. The World Travel Monitor® with around 500.000 interviews in over 60 countries has established itself as the largest continuous tourism study of its kind. In cooperation with an international network of leading market research institutes, IPK carries out all kinds of quantitative and qualitative tourism research in Europe, the Americas, Africa and Asia/Pacific. With its team of experienced tourism experts, highly skilled market researchers and marketing specialists, IPK develops tourism strategies, tourism forecasts, marketing concepts and master plans for successful tourism development on a regional, national and international level. IPK International is a as well member of the European Society for Opinion and Market Research (ESOMAR), the United Nations World Tourism Organization (UNWTO).