The Azerbaijan Tourism Board (ATB) is a national promotion body established under the State Tourism Agency of the Republic of Azerbaijan. Its main objectives are to support the growth of Azerbaijan’s tourism industry and encourage visitors to explore the country’s rich cultural offering and experience its ancient heritage.

ATB, being the main tourism marketing authority, is bringing Azerbaijan to the global stage of in-demand tourism destinations. The country is being positioned as a new travel experience, full of distinctive flavors, colors, monumental heritage, and natural beauties. New tourism products, attractions, and activities are being developed around all the regions and promoted in core markets through the global marketing campaign “Take another look” unveiled by ATB in 2018. This brand positioning and identity were created to serve as an invitation for travelers to discover hidden gems and curated experiences in Azerbaijan. Since the launch of the “Take another look” campaign in 2018, ATB has been awarded 20 prizes and awards for its new destination brand.