Destination strategies, management plans and master plans
TEAM produces tourism strategies and action plans - also known as destination management plans -for destinations at every level (national, regional/provincial and local/city) across the world. We have well established methodologies, but adapt them according to the precise requirements of the destination
In general, our approach seeks to answer three key questions – ‘Where are we now?’, ‘Where do we want to be in 5 years’ time?’ and ‘How are we going to get there?’ and our process can include desk research on markets, resources and impacts; stakeholder consultation; development workshops; action planning with key players; and implementation planning. The latter can include a combination of master-planning, feasibility studies, organisational structures, and branding and marketing. Particular subjects, such as attracting adventure tourism or provision of visitor services, will often form a key part of destination strategies and action plans, according to the local needs and opportunities.