Development and marketing of themes and trails

Thematic routes and long-distance trails have been an important feature of individual destinations or partnerships of destinations for many years. They are a way to extend the benefits of tourism over wider areas, including to remote and rural communities.

The Covid-19 crisis, combined with growing concerns about overtourism, have made clear the interest and value of good quality walking and cycling trails, but also of driving routes and routes of cultural discovery.

TEAM is a specialist in the economic, social and environmental development of territories through tourism. The planning and development of a thematic trail or route is often at the heart of destination strategies. It can be a catalyst for new forms of tourism. It can help give a destination an identity, and structure its landscape, its tourism activities and its cultural assets.  See ‘News’ below regarding the Tourism Routes and Trails Book.