Discover Your Korea ＆ Incheon
ITO participated "Discover Your Korea", aiming to promote Hallyu contents of Incheon toward the United States where Hallyu is constantly spreading. A grand event, which consisted of a K-culture festival (Travel to Korea Begins Again), travel mart with local travel agents, and banquet, was held in New York for two days from August 22nd to 23rd. Another impressive event was held in LA, including a travel mart and banquet, by inviting local travel agents and media. A lot of local Hallyu fans were interested in INK concert, which is set to be held on October 1st. ITO also introduced its partnership program "Incheon & Partners" to local tour operators and travel agents to create new tour products including Incheon's attractions in cooperation with them.